Unique players: daily, weekly, and monthly explained

Unique player counts measure how many distinct individuals played your server in a given period, regardless of how many sessions they had. They are the cleanest measure of how large your active player base actually is.

What a unique player is

A unique player is a Minecraft UUID counted once per measurement period. A player who joins your server five times on the same day counts as one daily unique and contributes five sessions. Identity is determined by UUID, so a player who changes their username is still the same unique.

Daily, weekly, and monthly

clan.me tracks unique players across three windows:

• DAU (daily active uniques): distinct players seen in a single calendar day. Measures how many different people your server sees on any given day
• WAU (weekly active uniques): distinct players seen across a seven-day period. A player who plays on Monday and Friday counts once
• MAU (monthly active uniques): distinct players seen in a 30-day rolling window. Your broadest measure of how large your community is

Uniques vs sessions

A session count can grow without the unique count growing, if the same players are playing more often. This is common when a server runs a successful event or launches a new game mode that brings existing players back more frequently.

Conversely, if unique count is growing but sessions per unique are falling, new players are discovering the server but each individual is playing less. That might indicate good discovery with poor retention, or simply that your audience is growing more casual.

Reading the D/W/MAU ratio

The ratio between DAU, WAU, and MAU tells you about play frequency. A DAU/MAU ratio of 0.5 means the average player comes back 15 days out of 30, a very sticky community. A DAU/MAU ratio of 0.05 means most monthly players play only one or two days per month.

As a rough reference, a healthy Minecraft server community often lands in a 0.15 to 0.30 DAU/MAU range. The right target depends on server type: a hardcore survival server might aim higher, while a creative build server might have naturally lower daily engagement but deeper monthly commitment.